Top Convenience Store Apps in Brazil: Q2 2025 Performance Review

In the second quarter of 2025, the performance of the top convenience store applications in Brazil showed varied trends in downloads and active users. The data from Sensor Tower provides a comprehensive look at these apps' performance on a unified platform.

VMmarket from VM TECNOLOGIA LTDA experienced a fluctuating download pattern, peaking at approximately 4.9K downloads in late April. The app's weekly active users increased steadily, reaching a high of 43.3K in mid-May before a decline to around 33.6K by the end of June.

TouchPay saw a relatively stable download rate with a peak of 3.4K in mid-June. However, its weekly active users showed a declining trend, starting at 39.8K and ending at approximately 29.5K.

Clube Econômico Atacado displayed a significant increase in downloads, with numbers reaching 3.9K in both April and June, indicating a strong interest towards the end of the quarter.

Smart Store Mini Conveniência maintained a more consistent download rate, peaking at 1.4K in late April. The app's downloads showed a slight decline towards the end of the quarter.

Finally, Mercado OXXO had lower download numbers compared to its counterparts, with a peak of 607 in late March, gradually decreasing throughout the quarter.

These insights provide a valuable snapshot of the competitive landscape for convenience store apps in Brazil, with more detailed analytics available through Sensor Tower's platform. For businesses and developers, understanding these trends is crucial for strategic planning and market positioning.